Sponsorship Works Both Ways: How to Get Seen and Open Doors
Sponsorship Works Both Ways: Getting Seen, Opening Doors
An Intercity x Elevate Women in Tech x WITBham event for WeAreTechWomen - Women in Tech Week
📅 Wednesday 14 October | 🕧 12:30–2:30pm | 📍 Intercity Offices
Intercity, in partnership with Elevate WiT and WITBham are proud to be taking part in Women in Tech Week (12–16 October 2026), the UK's national week of events, run by WeAreTechWomen, celebrating and championing the progression of women in tech.
Mentorship gets talked about all the time. But sponsorship, the thing that actually gets people into rooms and onto shortlists, is still the missing piece for a lot of women in tech. This session digs into why that gap exists, who it hits hardest, and how to close it, whether you're the one being sponsored or the one doing the sponsoring.
What to expect:
Talk: "Not All Support Is Equal: Know the Difference, Know Your Role" – the difference between mentorship, allyship and sponsorship, and why the sponsorship gap hits women hardest
Panel: "The Moment Someone Sponsored Me" – hosted by Jo Santos, with panellists
Charlie Blakemore - CEO - Intercity
Claire Daniel-Lepore - CEO - Edgbaston Priory Club
TBC
Masterclass: "How to Be Sponsor-Ready" – five practical moves: set a goal and say it out loud, make your work visible, build a personal board, make the ask specific, close the loop
The Pledge – leave with one concrete commitment
Optional: a data centre tour is available following the session, please indicate on the sign-up form if you'd like to join.