

The Gift Card Revolution: How AI is going to be the growth factor for the next 10 years.
A free 60-minute session for business leaders who want to move before the market does.
Gift cards are no longer just a gifting tool. They're one of the fastest-growing levers in loyalty, employee engagement, and customer retention, and AI is about to accelerate that shift dramatically.
The European gift card market is worth over €88B and still growing. Most companies haven't built a program. The ones that have, built it manually.
That's changing.
In this webinar, three practitioners - in gift card strategy, AI & tech, and sales & marketing - will break down exactly what's coming, what's already working, and where the real opportunity sits for mid-market companies.
What you'll walk away with:
→ A clear picture of how AI is transforming gift card and incentive programs;
→ The business case for launching or scaling a program in 2026;
→ Practical frameworks used by leading European retailers;
→ A direct line to expert consultation.
Who this is for: Brand manager, Marketing directors, HR leaders, and C-suite executives at mid-market companies in retail, hospitality, and consumer brands across Europe.
Speakers: Marie Trivino - CEO & Founder, OlaCard / MGCM | 15+ years in global gift card strategy
🎤 [To be announced] — AI & Technology Expert, Grupo Supero
🎤 [To be announced] — Sales & Marketing Consultant
🔗 Reserve your spot. Seats are limited.