

How to Build a Product That Sells Itself in the AI Era
AI has raised the bar for product experiences. Users now expect to hit value in 60 seconds or less.
Yet most products still take way too long to get to value, so users leave for whoever gets them there faster.
That’s why on June 11, 2026, at 11:30 AM EST, Wes Bush (bestselling author of Product-Led Growth) and Rodrigo Fernandez (Chief ProductLed Implementer) are running a 90-minute workshop to close that gap.
You'll walk away able to:
✅ Redesign your product around AI so users hit value in seconds, not minutes
✅ Get new users to their "aha" moment faster than your competitors can
✅ Apply the exact playbook from companies already doing this at scale
This isn't theory. You’ll walk away knowing how you can build a product that truly sells itself.
🎟 Reserve Your Free Spot Now →
💡Pro tip: Bring your team so you can all get on the same page around how to build a product that sells itself.
See you there,
-Wes
P.S. First to join gets a free copy of the brand new Product-Led Growth book 2nd edition!