The Demo Machine: Scaling Custom Demos for 6,000 SEs

​This Week's Guest: Micah Joel, Senior Director, Demo Experience at Celonis.

​In this episode, Micah will break down what it takes to build a true demo machine scaling custom demos across an organization of 6,000 solutions engineers. He’ll share how automation, architecture, and intentional org design come together to enable consistency without killing creativity, and how presales teams can deliver tailored experiences at massive scale.

​​PSC Unscripted is our community web show featuring candid, one-on-one conversations with presales professionals. Each episode creates space to talk about the realities of presales and inspire the community.

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🎙 Style: Authentic, unscripted, story-driven conversation
🌍 Who It’s For: Presales professionals across all levels, around the world