From Insight to Action: How AI Agents Are Transforming Frontline Execution

​From Insight to Action brings together leaders from Retail, CPG and technology to explore what happens when AI moves beyond dashboards and copilots into real-world execution.

​The panel will feature Ricardo González, from Gandhi; Saúl López Castro, from GEPP; Sebastián Tonda, Founder & CEO of Purposefuel, investor and author focused on AI and the future of work; and Joel Alvarado, CTO & Co-founder of Cody. The conversation will be moderated by Analía Baño, CEO & Co-founder of Cody.

​We’ll explore how AI agents can turn business priorities and data into real-world execution across stores, sales routes and field operations, while helping supervisors focus on exceptions, coaching and higher-value decisions.

​The discussion will center on practical use cases and measurable outcomes such as sales, conversion, campaign execution, productivity and supervisory time.

​The session is designed as an open conversation: a light breakfast and networking, an executive panel, Q&A and space to exchange ideas, challenge assumptions and connect with other leaders exploring agentic AI.