Copywriting Masterclass Edition - October Klaviyo Meetup: ATX
Why should your customers care? Not being flippant, it's an important consideration.
When inboxes are so completely flooded it's enough to overwhelm even the most addicted shopaholic, you need to find a way to stand out during the BFCM craze that's kicking in any day now.
The story you tell about your brand, about your products, matters. The copywriting you use to tell this story matters.
Your Klaviyo Champion coaches, Gabrielle and Zach, will be showcasing 2 examples of brands that have storytelling so deeply embedded in their marketing, it's masterclass quality.
You can learn from these examples, find inspiration.
We'll help you workshop your own copywriting with the group. Bring ideas to share, or something you know you've been stuck on and need help!
Of course, last but not least, we'll walk through some of the most exciting product updates announced at K:BOS.
Some of these new features will help you tell better stories, too!
What to expect
Bring questions and ideas to share in our round table discussion with the group! Laptops, pens, and paper are encouraged, too.
Your hosts, Gabrielle and Zach, will seed the discussion with battle-tested strategies.
The location
We're back at the Malin! Find us in The Willow Room (this is a new spot, not our usual room)
Parking details
Your best parking spot is in the garage under The Malin's building. The entrance is on Comal St, and the ticketless system requires a credit card or phone number to track garage entry.
Street parking is also available if you prefer.
Stay connected
Join your chapter group in the Klaviyo community to continue the conversation and keep in touch with your fellow members.
Your ATX chapter leaders
Zach Scheimer is our new co-host! Zach became a Klaviyo Community Champion in 2025, and is Sr. Marketing Operations Manager at Criquet Shirts.
Ask him about his standup comedy! You should also ask him about building custom loyalty programs (when it's worth it) and getting the most out of PostPilot + Klaviyo + Shopify. What a trifecta!
Gabrielle Pitman directs client strategy for her agency, ebusiness pros, and is proud to represent Klaviyo as a Community Champion since 2023. In addition to guiding brands with multi-channel retention marketing strategies, Gabrielle advises eCommerce software companies and teaches workshops.
She loves nerding out over list segmentation and designing marketing automation systems to improve the customer's experience, growing DTC and CPG brands. You can find her drinking a triple-shot latte at contemporary art galleries in her spare time.
What are Klaviyo Meetups?
Klaviyo Meetups bring together local Klaviyo customers for education, collaboration, and networking every month.
Through hands-on learning experiences and lively discussions, chapter members not only deepen their understanding of the Klaviyo platform but also the marketing industry at large.
Beyond fostering connections, Klaviyo Meetups is a catalyst for driving business growth and empowering you to thrive within the Klaviyo community.