Build your brand voice with AI
A 4 hour workshop for food and drink, hospitality and food tech founders and senior teams.
Do your AI outputs still sound generic and robotic no matter how much you prompt them? Do you keep meaning to set things up properly but never get round to it?
The problem isn't your prompts. It's that your AI doesn't have the fundamentals it needs to know your business, your audience and what makes you different.
In one afternoon we'll build those fundamentals fast using AI prompts, set them up in your favourite AI tool and test the outputs together.
Whether you're creating social posts, sales decks or website copy, your outputs will sound like they came from your brand, not a robot.
Details
📅 Monday 15th June
🕐 1pm - 5pm
📍Art4Space, Stockwell
🎟️ £20
What you'll walk away with
Your brand fundamentals doc: what you do, what you stand for and how you’re different
Your target audience doc: who they are, their pain points and what they need so your marketing speaks to them
A working Claude, ChatGPT or Gemini project set up with the docs and project instructions
Your setup tested and refined with support
Take-home prompts for your voice rules and examples to nail your tone
The day
1300 | Arrive and mingle
1315 | Intro talk: the framework
1345 | Build session with hands on support: brand fundamentals, audience, project setup and testing
1615 | Work sharing and Q&A
1700 | Drinks at pub nearby
What to bring
Laptop and charger (some plug points around but come fully charged)
Your preferred AI tool (Claude, ChatGPT or Gemini)
Lunch if you want it. Snacks and drinks provided
Your host
I'm Dan and I run SixEight Agency, helping B2C and B2B food and drink brands like Chicken Shop, Flat Iron and Whitebox Cocktails be bolder in how they show up. I got tired of going to AI events and being the only non-tech person there so I decided to create hackathons for the rest of us to build useful stuff.
I'll be on hand throughout to help with brand and AI questions.
Feedback from previous brand workshops
❝The brand workshop was amazing. I’ve struggled to get content out that’s authentic, not boring and tells the story of the brand. Dan was able to provide clarity on the reasons we exist, how we affect people’s pain points and how we provide the solution to that in our own unique way.
It was really, really inspiring, I’d encourage you all to do this.❞
Ryan Panchoo, Founder, Borough 22 Donuts
❝Dan's a total pro. I've struggled to tell our brand story effectively. He showed me what actually works and all the little tips and tricks that make a difference. I'd 100% recommend him to anyone who wants to build a more loyal, engaged following.❞
Ashleigh Muir, Brand Manager, Tonkotsu Restaurants
❝Dan made me realise the power of our brand and how we’ve got so much to say that we’re not saying as we were so stuck in the mud. This is the foundation for all my marketing and it’s exciting to have a framework for what to do next.❞
David Wolanski, Founder, Chick ‘n’ Sours