Beyond the Prompt | #ATLTechWeek
Everyone has ChatGPT on their phone. Almost nobody is using AI effectively.
The gap between "I use AI" and "AI is transforming how we operate" doesn't close with better prompting. It closes with better thinking. Alex Malebranche builds custom AI agents for companies across industries at BoyTwigg, after leading AI and startup strategy work at AWS, GitHub, and Cloudflare. He's watched the same three mistakes sink otherwise smart teams again and again, and in this session he breaks down exactly what those mistakes are and hands you the framework that actually works: workflows over prompts, systems over shortcuts, and humans in the loop where it matters most.
Walk out with a clear way to think about AI in your organization, and a playbook you can start using immediately.
Learning Outcomes
Spot the three most common mistakes teams make when adopting AI
Build workflows around AI instead of chasing the perfect prompt
Design systems that scale AI use across a whole team, not just one power user
Know exactly where a human needs to stay in the loop, and where they don't
About Alex
Alex Malebranche builds custom AI agents for companies across industries as the founder of BoyTwigg. A program management and strategy leader with years of corporate and startup experience, he also served four years as a Military Intelligence officer in the U.S. Army. Before founding BoyTwigg, Alex built a venture-backed startup from the ground up and led startup and AI strategy programs at AWS, GitHub, and Cloudflare. He's also a vocal advocate for mental health in tech and entrepreneurship, and spends much of his time advising and consulting founders on how to build both stronger companies and healthier ones.
He's a husband, a girldad of two, and the son of a Haitian immigrant single mother, and he brings that same resilience to every challenge he takes on.
Below are parking options and directions to Atlanta Tech Village, located at 3423 Piedmont Rd NE, Atlanta, GA 30305.
PROMINENCE PARKING DECK
3699 Lenox Rd NE, Atlanta, GA 30305
Parking rate information: https://prominenceinbuckhead.com/pages.aspx?p=Parking
Walking directions to ATV (Walk time: approximately 8–10 minutes):
1. Exit the parking deck onto Lenox Rd NE.
2. Head south, then turn onto Piedmont Rd NE.
3. Continue south on Piedmont Rd NE for about 0.4 miles.
4. Atlanta Tech Village will be on your right at 3423 Piedmont Rd NE.
TOWER PLACE PARKING DECK
3340 Peachtree Rd NE, Atlanta, GA 30326
Parking rates:
- 19 minutes or less: Free
- 20–30 minutes (and/or each additional 30 min): $3
- 2 hours: $12
- 3–6 hours: $18
- 6–24 hours: $24
Walking directions to ATV (Walk time: approximately 3–5 minutes):
1. Exit the parking deck toward Piedmont Rd NE (the Tower Place complex sits directly adjacent to Atlanta Tech Village).
2. Head toward Piedmont Rd NE and Atlanta Tech Village will be just a short walk away, on the same block.