Go To Market Strategy Workshop: From Plan to Launch

​An effective go-to-market strategy presents the product to the right audience, via the right channels, with the right messaging, at the right time.

Learn how to breakdown the five main parts of a go-to-market strategy with practical tips on how to apply it to your business:

• ​Market definition

• ​Customers and target audience

• ​Distribution model

• ​Product messaging and positioning

• ​Pricing

​This is a small group hands-on workshop in Palladium Meeting Room for Catalyst Commons Members only (on a recurring membership plan). Spots are limited to 12 people, sign up is required.

This is part of a Marketing Workshop Series led by Paul Gray, more workshops to come.

​Paul Gray works in Partner Marketing at Webflow, has taught Marketing at Laurier University and is a Catalyst Commons Member.