From Guesswork to Signal: Early User Discovery Without a Research Team - Webinar

​When you’re building something new, the hardest part is often figuring out what your first users actually need before you’ve got a research team, a big budget, or enough data to feel certain. In this session, Chris Silvestri & Christopher Richards will walk through practical ways to find early signal without getting stuck in endless guesswork.

​You’ll hear how to spot useful patterns from small numbers of conversations, customer interactions, and everyday feedback, and how to turn those fragments into clearer product decisions. The focus is on fast, scrappy discovery that fits real startup life, especially when time and resources are tight.

​Expect a conversation that is hands-on and honest, with examples of what to look for, what to ignore, and how to keep learning as you go. Whether you’re shaping a new product, refining an idea, or trying to better understand your earliest customers, this session will give you a grounded way to move forward with more confidence.

​Attendees will learn how to collect useful early evidence, recognize meaningful patterns, use AI without mistaking simulation for market truth, and turn what they learn into a message they can test.

​Join us on October 9 for a lively hour of practical insight, candid stories, and useful tactics you can start applying right away. If you’ve ever wished for a clearer way to read the market before the market reads you, this one is for you.

​Speaker Spotlight: Chris Silvestri

​Chris Silvestri is the founder of Conversion Alchemy, a messaging strategist, and a conversion copywriter who helps B2B and B2C companies find message-market fit. His work focuses on uncovering where a company’s positioning and go-to-market message break down, then translating customer insight into copy and messaging that buyers understand and act on.