Leafr Consultant Masterclass - How to get your Board and CEO to understand, and support sustainability

​Even the most passionate sustainability leaders often hit a wall when trying to translate environmental goals into the language of the C-suite. The challenge isn't usually a lack of intent, but a misalignment of language—failing to frame sustainability in terms of materiality, risk resilience, and competitive advantage.

​In this masterclass, Tom Berry draws on over 20 years of experience navigating the boardrooms of global giants like FARFETCH, Pentland Brands (Speedo, Berghaus), and Kimberly-Clark. As a former Global Sustainability Director and current Advisory Board member for high-growth tech firms like Vaayu and Croissant, Tom has mastered the art of "Board-speak."

​Tom’s track record is a testament to the power of commercialized sustainability. At FARFETCH, he grew "Conscious" product sales from 4% to 13% of global revenue and launched circular service innovations like Second Life across 30+ countries. At Kimberly-Clark, his "Toilets Change Lives" unlocked massive incremental revenue through retailer promotional deals.

​Tom brings a unique perspective on the distinct roles within an organisation. He helps leaders understand how the Board’s fiduciary duties differ from the CEO’s operational priorities, and where sustainability fits into each. Whether you are dealing with open skeptics or supportive-but-busy executives, Tom provides the strategic toolkit to turn "good intentions" into "genuine business need."