Cover Image for FIRESIDE: From Zero to Decacorn
Cover Image for FIRESIDE: From Zero to Decacorn
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Presented by
Tech Open
The world's largest free open-air tech conference. Part of Nordic Tech Week.
September 10-11, 2026 · Kungsträdgården, Stockholm
Hosted By
Registration
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About Event

From Zero to Decacorn

What does it really take to build a $10B company from Europe?

Petter Made has done it. As cofounder of SumUp, he helped build one of Europe’s most successful fintech companies from zero into a global decacorn.

Now at EWOR, Petter works with the next generation of exceptional founders aiming to build companies at similar scale.

Join Petter Made in conversation with Mimi Billing of Sifted for a candid look at the journey from zero to decacorn. What matters in the earliest days? How do you scale globally? And what separates great startups from companies capable of becoming category defining businesses?

What we’ll discuss

  • What it really takes to go from zero to $10B+

  • The decisions that matter most in the earliest stages

  • Building globally from Europe

  • How founders need to evolve as the company scales

  • The lessons that only become obvious in hindsight

  • What Petter now looks for in the next generation of founders

  • What Europe needs to produce more decacorns

Expect a conversation about ambition, execution and building at extraordinary scale, from someone who has actually done it.

Who should attend?

Founders, aspiring founders, investors, operators and anyone ambitious enough to build something truly global.

Moderator

Mimi Billing (Sifted)

Speaker

Petter Made (EWOR, cofounder of SumUp)

This session is part of Tech Open, the free open air tech conference taking place during Nordic Tech Week in the heart of Stockholm.

Location
Kungsträdgården Scen
Jussi Björlings allé 10, 111 47 Stockholm, Sweden
Avatar for Tech Open
Presented by
Tech Open
The world's largest free open-air tech conference. Part of Nordic Tech Week.
September 10-11, 2026 · Kungsträdgården, Stockholm
Hosted By