IBS 2026 AI Breakout Takeaways: Building a Funnel for the AI-Driven Buyer

​AI is no longer experimental. It’s influencing how buyers search, engage, and evaluate home builders today. It raises buyer expectations for speed and continuity.

​But AI alone doesn’t create results. It exposes operational gaps, amplifies accountability, and must be coupled with mature business logic that conforms to your business processes.

​In this webinar, leaders from Blue Tangerine, ECI Software Solutions, Lumin.ai, and Southern Homes — all presenters from the IBS 2026 AI breakout sessions — will share practical insights on where AI is already improving the homebuyer journey and how builders can adapt.

​We'll explore how AI search is changing the role of traditional SEO, why "speed to lead" is no longer enough, and what it takes to move toward "speed to relationship." We'll also explore how disconnected systems create friction in the buying process and which parts of the homebuyer journey should remain human-led.

​The builders who win in 2026 won’t be the ones who adopt AI first. They’ll be the ones who integrate it best.