IBS 2026 AI Breakout Takeaways: Building a Funnel for the AI-Driven Buyer

​AI is no longer experimental. It’s influencing how buyers search, engage, and evaluate home builders today. It raises buyer expectations for speed and continuity.

​But AI alone doesn’t create results. It exposes operational gaps, amplifies accountability, and must be coupled with mature business logic that conforms to your business processes.

​In this webinar, key presenters from the IBS 2026 AI breakout sessions will explore: 

• ​Where AI is already enhancing the home buying journey

• ​How to optimize for AI search alongside traditional SEO 

• ​Why speed to lead is no longer enough, and what “speed to relationship” really means 

• ​How disconnected systems create friction that kills momentum

• ​What parts of the buying journey should never be automated

​The builders who win in 2026 won’t be the ones who adopt AI first. They’ll be the ones who integrate it best. 

​​📅 Friday, April 17

​​⏰ 1 PM EDT

​​📍 Live Online

​Panelists

​Ashley Link — Director of Marketing, Southern Homes
Greg Bray — President, Blue Tangerine
Terrell Turner — Customer and Partner Marketing Manager, ECI Software Solutions

​Moderator

​Tom Ngo — CEO & Founder, Lumin.ai