Don’t launch into silence.
Go-to-market strategy for AI builders
AI can help you build a product in a weekend. Then comes the quiet: no replies, no pilots, no revenue. The product runs, but customers aren’t buying. Building it is only part of the challenge.
知己知彼，百战不殆。
Applied to business: know your strengths, understand your market, and choose where to compete.
This Friday, Lionel Ang, Co-founder and CCO at Hasky Technologies, explores the decisions that give your next build a clearer route to customers, before you commit more time and money to selling.
What you’ll take away
Three go-to-market decisions for your next build:
Where to play: choose your first customer segment and a problem worth solving. Recognise which opportunities to pursue now and which to leave for later.
How to win: explain why customers should choose you over their current alternatives, including doing nothing. Identify an advantage you can develop as competitors catch up.
What to do first: decide which route to customers to test, where partners and channels can help, and what to prove before committing more resources or capital.
Format
A talk followed by an open discussion with Lionel and the Hasky team. Bring your product, target market or a positioning question. We’ll explore the trade-offs together.
Who it’s for
Founders, operators, consultants and product managers building with AI, from early ideas to working products, who want a clearer path to market.
About Lionel
Lionel is a Singapore-based commercialisation strategist and Co-founder and CCO at Hasky Technologies. He helps SMEs, and the capital partners who back them, take what they’ve built to market.
Friday, 16 October | 10:00–12:00 SGT
SQ Collective | Free to attend
Part of Hasky’s weekly Forward Deployment Academy. Learn with other builders, challenge your assumptions and find your next move.
Bring your idea. Leave with a clearer route to market.