NOA Salon No. 6 - The Future of Video Intelligence as Infrastructure with Twelve Labs
Twelve Labs: The Intelligence Layer for Video
(Why VCs are backing it at record pace — and how enterprise traction is turning video into infrastructure)
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Twelve Labs is building the intelligence layer for video - AI that can see, hear, and reason for a content library of any size. Their platform makes it possible to find anything, uncover deep insights, and automate workflows by transforming video from static assets into living infrastructure for discovery, analysis, and creation.
Video is no longer just content. It’s becoming the next infrastructure layer across industries — a deep, multimodal substrate waiting to be unlocked.
Twelve Labs has taken on the hardest frontier in AI: building models that don’t just transcribe or classify, but see, hear, and reason across entire video libraries. Their foundation models (Marengo, Pegasus) power frame-level understanding, semantic video search, summarization, Q&A, anomaly detection, and more — turning video from static assets into queryable intelligence at scale.
But what’s happening behind the scenes is just as compelling as the tech:
Backed by NEA, NVIDIA NVentures, Index, Databricks, Snowflake, SK Telecom, HubSpot Ventures, In-Q-Tel — these are not passive financial checks but strategic infrastructure partners.
Their go-to-market is deeply integrated: embedding into Databricks pipelines and Snowflake’s Cortex AI gives them direct enterprise integration, not bolt-ons.
Early momentum is real: 30,000+ developers and enterprise users are already integrating their APIs.
With recent leadership additions and global ambitions, the foundation is being laid not just for a company but for a platform.
Join us at LA Tech Week for an inside view.
Founders: learn how to scale AI at the infrastructure level and compete in the video + multimodal frontier.
Investors: meet a rare next-gen AI startup with deep traction, infrastructural deals, and a founder team backed by top-tier capital.
Business Owners & Family Offices: see how this tech can transform your operations, open new monetization paths, and let you tap your hidden video intelligence.
We’ll dive into:
The technical breakthroughs powering video reasoning
The go-to-market innovations that make scaling feasible
Use cases and verticals where video intelligence is already shifting business
Fireside with investors and founders on what’s next
Don’t miss this moment — as video becomes a universal modality, the winners will be those who see it not as content but as data, infrastructure, and insight.