Building Custom Agents for Marketers: #04

​So you already prompt ChatGPT or Claude to get tasks done. Now, you can learn how to encode a workflow once, and let an agent run it.

​In this practical session, Shawn will show you how to build an AI agent from the ground up using a real marketing process as the example.

​No code.
No engineers.
No technical background required.

​What you'll learn in this free workshop:

​1 · What an agent actually is
A simple mental model for understanding agents, and why you don't need to be technical to build one.

​2 · What your agent needs to know
The difference between what stays the same about your business, and what changes week to week.

​3 · How it connects to your tools
How agents can work with the systems you already use — from CRMs and ad accounts to creative tools.

​4 · How to turn a process into an agent
Take a job you already do every week and turn it into something an agent can run.

​5 · How to make it run without you
Put your agent on a schedule, while keeping control over what it can and can't do.

​6 · How to scale it across marketing
Apply the same pattern across paid media, content, email, SEO, and creative.

​What you'll leave with:

​A clear mental model of how agents work, what goes inside one, and a practical template you can use to build your own.

​60-minute talk · 30-minute Q&A

​Who this is perfect for: Business leaders and marketers in SMEs who already use AI, but want to know what comes next.

Learn more about Blueprint and what we do: https://blueprint.kaliber.asia/