Bringing Offline Media to the Surface with Tap In Digital

​Offline media has always influenced the marketing current but too often, it’s hidden beneath the surface of digital-first measurement.

​At this event, Tap In Digital will dive into the complexities of measuring campaigns that span both digital and offline channels. We’ll explore how common tracking approaches like in-platform and first-touch attribution create blind spots that over-credit demand capture channels such as Google while undervaluing the impact of TV, radio, and billboard.

​You’ll see how incorporating offline data like impressions, spend, and location allows us to surface the full picture. We’ll share real attribution outputs, incremental investment opportunities, and forward-looking simulations, capped off with an open Q&A.