

AI in Product. The Magic in the Trick
Please note: This is an online event
Speakers:
Mike Dwyer, Founder of Product Works
Cath Walls, Senior Product Owner
Tim Lewis, CTO
The Problem
Most AI demos show you the "Magic Trick"—the polished prototype. But as Product People, we know the real work happens in the messy middle. Nobody shows you the failed prompts, the hallucinated logic, or the friction of actually wiring these tools into a real-world workflow.
The Workshop
Join Mike, Cath, and Tim (Engineering Lead) for a high-energy, 60-minute lunchtime panel. This is a "Show and Tell" designed for interaction. We’re pulling back the curtain to reveal exactly how we’re using AI to bridge the gap between a fuzzy product idea and a production-ready engineering start.
The Format
A structured, panel-led deconstruction. We’ve time-boxed our process into "sprints," with Live Q&A throughout so you can get the answers you need for your specific team challenges.
What we’ll deconstruct:
The Audit Trail: The raw prompt chains used to generate PRDs and functional prototypes.
The 'Why' Behind the 'How': Choosing the right tool for the right stage of the lifecycle.
The Engineering Filter: A candid critique from the dev perspective—what actually helps us ship?
The Outcome The "AI Workflow Anatomy" PDF—a step-by-step breakdown of our shared process—and a clearer path to getting your own products built 10x faster.