​Crypto OG Guest Call: William Mougayar on his research Piece "A Trillion-Dollar Public Goods Valuation Model For Ethereum". 

​Date & Time

​Wednesday, January 21, 2026 1:00 PM – 2:00 PM EST (6:00 PM for international attendees in select time zones)

​About This Event

​Join host Lou Kerner for a featured guest call with William Mougayar, a Toronto-based blockchain investor, researcher, and author. In this session, William will present his latest research: "A Trillion-Dollar Public Goods Valuation Framework for Ethereum".

​Most market analysts struggle to price Ethereum because they rely on narrow corporate revenue models or fee-based frameworks. William argues that Ethereum is a public good—analogous to foundational Internet protocols like TCP/IP—and must be valued based on the vast economic activity it enables rather than the "rent" it collects.

​Key Discussion Topics

​William will unpack his three-lens valuation framework for "Ethereum-the-System":

• ​Captured Value: The visible, financialized layer of ETH, L2s, and DeFi blue chips (currently estimated at $0.6–0.9 trillion).

• ​Ethereum-Dependent Economic Flow: The "Digital GDP" equivalent, including stablecoin settlement and tokenized assets, which suggests a valuation of $300 billion to $3 trillion.

• ​The Trust Surplus: The "invisible" value created by reducing intermediaries and fraud, worth an estimated $150–600 billion.

​The session will conclude with a look at Ethereum's long-run potential to become the global trust and settlement layer, with a valuation trajectory reaching $10–20 trillion by 2035.

​About the Guest: William Mougayar

​William Mougayar is one of the most sophisticated business thinkers in the crypto space. With over 40 years of experience in technology, he has held senior roles at Hewlett-Packard and Cognizant and founded three startups.

​His contributions to the ecosystem include:

• ​Author: Wrote the foundational book The Business Blockchain (2016).

• ​Early Investor: Involved in projects such as Ethereum, Dapper Labs, Filecoin, and Roll.

• ​Strategic Advisor: Former Special Advisor to the Ethereum Foundation and board member at Blockchain Valley Ventures.

• ​Community Leader: Founder of the Token Summit and the Ethereum Market Research Center (EMRC).

​Registration Details

• ​Organizer: Lou Kerner