The GrowthKind: Building Your AI Marketing Roadmap

​Most marketing leaders are drowning in AI tools and starving for a plan. You know you should be doing more with AI, but between the endless new tools, the hype and the day job, it's hard to know where to actually start.

​This hands-on workshop cuts through the noise. Instead of another talk about what AI could do, you'll work out what it should do for you. You'll get inspired by 20+ real case studies from other companies, brainstorm the agentic opportunities for your company then prioritise the ones actually worth your time.

​You'll leave with something concrete: your own AI Marketing Roadmap of 5 high-impact use cases you can start this week.

​Agenda

​•  Gen AI vs Agentic AI: the opportunity. 4 types of Agentic AI. Agentic Tools.

​•  Get inspired: 20+ case studies.  Real examples of automations and agents in other companies.

​•  Use case brainstorming.  Map the AI opportunities for your company.

​•  Prioritise: build your roadmap.  Weigh your use cases on impact and effort, then narrow to your top 5.

​•  Share and pressure-test.  Share your top use cases with the group, get feedback and borrow ideas from others.

​Who it's for

​Anyone who's been experimenting with AI but hasn't yet turned it into a plan. No technical background needed.

​Your host: Victoria Rusnac

​Victoria is an ex-CMO with 20+ years in marketing and the founder of Applied AI Academy, helping marketing teams become agentic.  She has trained and advised teams at  Amazon, Aspinal of London, Veygo and high-growth scale-ups. She runs the Agentic CMO Accelerator, helping marketing leaders move from AI chat to agentic growth.