The Poetics of Scent

​Our relationship to scent is complex and rarely at the forefront of our minds. Join us on this spring Thursday evening for a focused time to get more familiar and curious with a sense we rarely give space to.

​Our goal will be simple: to build a wider vocabulary for the air around us.

​We will start with a brief history of smell as a commodity to see how fragrance became a product. After that, we will do an exercise in sharpening our scent vocabularies.

​We will also use a Proustian Questionnaire to map out your internal landscape. Then, we will shift that knowledge and energy into creating a fragrance of your very own making.

​You will spend the last part of the evening blending your own formula. Everyone will leave with a 15ml bottle of your own perfume. Join us for a whiff of something new.

​About Jamie

Jamie March is a Newfoundland-born, Toronto-based interdisciplinary designer, educator, and researcher bridging visual communication with human behavior. His diverse practice ranges from visual identities for global brands to interactive installations. Early sight challenges profoundly sharpened his olfactory awareness, sparking a lifelong passion for fragrance and scent composition that now anchors his multisensory work. Supported by advanced degrees in psychology and design, Jamie is a professor in Sheridan College's Experiential Design program and director of SenseLab. Outside of academia, he values observation and slowing down, whether birdwatching, playing drums, or galavanting around local neighbourhoods.

About New

​New is a media company that reveals depth.

​We take subjects the world thinks it already understands and show them in a way that makes people see them for the first time.

​New Stadium is our collaborative third space in which we enable creatives, technologists, academics to host events and gather with each other, located at 83 Walnut Avenue.

​​Inquiries

​If you have any questions, or ideas that you believe New Stadium could support, please reach out to directly to stadium@newsystems.ca

​Thanks for everything.