The Enterprise GTM Playbook: From Zero to Closed Deals

​This session is for B2B tech startups wanting to build an enterprise pipeline from the ground up. We'll cover the foundation: positioning, ICP definition, segmentation, and the right narrative that gets first enterprise buyers to care when nobody knows your name yet. Then, we'll look into how to run a full growth engine: outbound sequences, brand awareness that backs it up, and the metrics that tell you when to push harder. Founders leave with a playbook they can start running the next day.

​The session is run by Natalia Slota. She is the founder of Apricot Studio - a growth house for early-stage B2B tech. She’s spent over 8 years running growth for some of the fastest growing B2B startups, working with founders from Silicon Valley to the East Coast to Europe and beyond, and has helped them generate millions in pipeline and closed deals through a systematic approach to GTM. These days she helps B2B and tech companies build the positioning, narrative, and outbound systems that turn an unknown brand into enterprise pipeline.