AFC Presents In Session with Standard Ledger & Torus: Fundraising Foundations – Timing, Valuation & Investor Expectations
🎓 Aussie Founders Club Campus In Session with Standard Ledger & Torus: Fundraising Foundations - Timing, Valuation & Investor Expectations
Before you worry about systems and investor lists, you need to nail the foundations. When should you raise? How much? What type of instrument makes sense at your stage? And what do investors actually want to see when you sit down with them?
In this session, Remco Marcelis (Standard Ledger) and Jason Atkins (Torus, ex-Cake Equity) walk you through the core mechanics of fundraising. With years of experience helping hundreds of startups, they’ll demystify the rules of the game so you can approach your raise with confidence and avoid the most common mistakes.
This isn’t about grinding through CRMs or outreach workflows - it’s about making sure your timing, structure, and story are right from the start.
What we will cover
📌 When and how to raise capital - timing your raise for maximum impact
📌 Types of investors & funding rounds - equity, convertible notes, SAFEs and more
📌 Valuation - how to think about it at your stage
📌 What investors want to see - decks, financials, and getting your cap table right
📌 Common pitfalls to avoid - real-world lessons from other founders
🙋♀️ Live Q&A - get your questions answered directly
If you’re considering your first raise - or want to make sure your next one starts on the right footing - this session will give you the clarity to step into investor conversations prepared.
Event details
🗓 Friday 10 October
⏰ 12:00 – 1:00 PM AEST
💻 100% online via Butter – built for real engagement, not passive listening
🌏 Open to all Aussie founders
Before, during & after – beyond the webinar room
RSVP and unlock a dedicated AFC Slack channel where you can:
→ Connect with other founders thinking about raising
→ Share your questions for Remco & Jason ahead of the session
→ Keep the conversation going with takeaways and shared resources
→ Save your seat. Fundraising starts with the right foundations.