Video Product Launch Workshop
Video Product Launch Workshop (+Mixer) is for the next generation of startups who are launching their products, and want to gain the most possible traction by using video as a launch strategy to build an audience beyond vanity metrics.
Learn from industry experts in professional video production and connect with a community of video editors to collaborate on your next product launch alongside founders, investors from Lerer Hippeau and video editors based in New York.
Join Eric Solomon (branding expert, cognitive psychologist, and former tech executive at YouTube, Spotify, Instagram, Google) and Leo AI, the leading video AdTech platform, for an evening mixer focused on founder-led videos that drive real engagement.
We're starting with a series of talks by a panel featuring video creators, successful founders who've launched with video, and content strategists sharing their proven frameworks and real campaign results, followed by a mixer connecting startup founders with professional video editors looking to expand their portfolio through real client collaborations.
Agenda
6:00 - 6:30 PM: Check-in & Networking
Coffee, light bites, and connections with VCs, video editors and creators
6:30 – 7:20 PM: Expert Talks — “Building Your Launch Through Video”
A rapid series of talks offering practical, founder-focused insights:
Eric Solomon — Building the Human Operating System for Your Brand
How aligning what you believe, how you act, and what you say turns strategy into coherence and culture into growth. Past brand lead for YouTube, Spotify, Instagram, Google.Video Production Studio creating videos for Google, Meta — From Concept to Views: Crafting High-Impact Launch Videos
Insider tips on visual storytelling and effective production strategies that deliver results.Video Marketing @ Leo AI — Distribution and Data: Making Sure Your Video Reaches the Right Audience for ROI
How to use data and distribution strategy to amplify your video’s reach.
7:20 - 7:40 AM: Grab & Go Break + Networking
Quick refreshments and workshop selection
7:40 - 8:00 PM: Founder–Creator Mixer
Founders meet professional video editors and creators seeking to add new clients and projects to their portfolios.
Explore collaborations for upcoming product launches
Share creative needs and production goals
Match with video partners for hands-on work after the event
Perfect For
Founders planning upcoming product launches
Entrepreneurs wanting to level up their video marketing skills
Startup teams looking to create compelling launch content
Founders seeking cost-effective video production strategies
What You'll Get
Insight from experts in branding, storytelling, and production
Proven frameworks for creating launch videos that convert
Hands-on connections with video professionals ready to collaborate
A clear next step for bringing your launch video to life
Why Attend
Unlike traditional founder events, this is specifically designed for founders who are planning their product launch and want to get guidance on their video content strategy. Get the creative insights, technical know-how, and collaborative support you need to produce a product launch video that stands out in a crowded market.
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Light refreshments will be provided. This event is designed for founders and marketing leaders ready to leverage video for their next product launch.
Terms and Conditions:
RSVPing for this event constitutes your consent to be photographed, filmed, or recorded, with the recordings used for editorial, advertising, and promotional purposes in any media, in perpetuity. By RSVP'ing, you waive any claims related to the use of the recordings, including but not limited to copyright infringement or fees. If you do not agree, please refrain from entering the event premises. RSVP also implies consent to receive post-event email communications.