Media & Storytelling Masterclass

​The Media & Storytelling Masterclass is designed to expose Black youth to the dynamic and evolving career pathways within digital storytelling, media, and branding. This session will explore how storytelling shapes brands, influences culture, and drives consumer engagement.

​As part of our ongoing masterclass series, this session equips Black youth with the skills, knowledge, and confidence to thrive in high-opportunity sectors at the intersection of culture, creativity, and commerce.

​Participants will hear directly from a senior brand and marketing executive who will share their career journey, insights into the evolving media and communications landscape, and practical guidance on navigating pathways into the industry. This conversation will demystify careers in the sector while highlighting how creativity, strategy, and cultural intelligence intersect to shape modern brands.

​Attendees will gain insights into:

• ​Diverse career pathways within media, communications, and brand marketing

• ​The role of digital storytelling and content creation in shaping brand identity

• ​How culture influences consumer behavior and brand transformation

• ​Educational and professional routes into media and communications

• ​Real-world experiences and lessons from a senior brand and marketing leader

• ​Practical advice on building a career in the media and communications sector