genClass: The AI Tipping Point: What Creators Need to Know Right Now
genClass #027: The AI Tipping Point: What Creators Need to Know Right Now
Speaker: Ross Patrick
Date: June 10th, 2026
Time: 11:00AM - 11:45AM EST
Duration: 45 minutes
Location: Online (Live Zoom Session)
About genClass
genClass is genFEED's series of live masterclasses where top AI video creators and artists share their workflows, strategies, ideas, challenges, and solutions helping shape the future of content, marketing, and media.
Each session is designed for practical learning and learning conversations with the community.
About the Creator
Ross Patrick is Founder of XTRABOLD AI, creator of THE MACHINE™, and a Creative AI Intelligence Specialist with 20+ years leading work for brands like Nike, Starbucks, Amazon, and GM. As Chief AI Evangelist and Director of the School of Advertising at Academy of Art University, Ross has spent the past four years teaching advanced AI workflows while building custom GPT systems for agencies and enterprise teams. His AI Workshop series explores the deeper shift happening inside AI: moving from disconnected tools and content generation toward intelligent creative systems that connect strategy, storytelling, imagery, video, and human judgment into one operational workflow.
Session: The AI Tipping Point: What Creators Need to Know Right Now
Want to know what's really going on in the AI world? What Hollywood thinks? Want to separate fact from fiction. and hear some real-world insights on how to monetize your talents?
The creative industry is moving faster than most people realize, and Ross Patrick just came back from AI on the Lot with a clear message for creators. We are at a tipping point.
Ross, founder of XTRABOLD AI, creator of THE MACHINE™, and a Creative AI Intelligence Specialist with more than 20 years of experience working with brands like Nike, Starbucks, Amazon, and GM, believes AI is shifting from disconnected tools into a true creative operating system. His view is that the next wave will connect strategy, storytelling, imagery, video, and human judgment into one workflow, giving creators who understand it a major advantage right now.
Agenda
5 min — Welcome & Intros
20 min — Talk + The AI Tipping Point Walkthrough
20 min — Q&A + Open Conversation
About The Organisers
We are genFEED, a startup built to serve the new generation of AI video creators. We’re building community, tools, and platforms that help video creators turn AI into storytelling, culture, and opportunity.
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