Why Geo, Why Now?
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About Event
A practical session on how brands show up in AI-generated answers and why that is important in B2B buying. We’ll look at how buyer behaviour has shifted from search to asking, what sources are shaping those answers, and how a GEO baseline audit helps identify gaps, sharpen positioning and improve the chances of being recommended when buyers ask who to consider.
What we’ll cover
Why GEO, why now and what’s changing in B2B buying behaviour
How GenAI tools decide which brands to cite and recommend
The role of earned, owned and third-party content in shaping visibility
What a GEO audit assesses and the key questions brands need to answer
How to turn insights into a clear, practical action plan that improves visibility and supports pipeline