AI-First Isn't Enough: What Winning Product and CX Teams Do Differently
What does real transformation look like when AI makes building cheap?
Join Marty Cagan, founder of Silicon Valley Product Group and author of INSPIRED, EMPOWERED, and TRANSFORMED, alongside Enterpret’s Jack Divita for a chat on what AI changes about how the best product teams operate.
Marty has spent decades defining how modern product teams work, from leading product at eBay and Netscape to advising product organizations around the world. INSPIRED alone has sold more than 500,000 copies globally.
Now, he’s turning his attention to AI.
“AI-first” is fast becoming the new digital transformation: something leaders announce while the operating model underneath stays the same. When building gets cheap, speed stops being the advantage. Knowing what to build, fix, and prioritize becomes the harder problem.
Together, they’ll cover:
Why “AI-first” transformations fail when the operating model hasn’t changed.
Why Product and CX need a shared understanding of the customer to make better decisions.
What real transformation requires in the AI era, and where teams should start.
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Submit it when you register and we’ll put selected questions to Marty during the conversation. Join live to hear his answer.
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