HubSpot Build Hours: AEO, the new SEO (ft. Singapore Edition)
HubSpot Build Hours: Where Builders Connect, Create & Collaborate
Get ready to roll up your sleeves! HubSpot Build Hours is an energizing, hands-on gathering that brings together builders, makers, and doers from across the HubSpot community. This isn't your typical event—it's an interactive workshop where ideas flow freely, problems get solved in real-time, and connections spark innovation.
Event Synopsis
The Build Hours Experience:
Picture this: a room buzzing with fellow HubSpot enthusiasts from Singapore's vibrant digital ecosystem, all eager to decode the evolution from SEO to AEO. Build Hours creates that electric atmosphere where collaboration happens naturally. Together, we'll explore how AI-powered search engines like ChatGPT, Google's AI Overviews, and voice assistants are fundamentally changing how customers discover solutions—and what that means for how we build and optimize in HubSpot.
From crafting content that answers AI queries to restructuring your HubSpot pages for featured snippets and voice search, participants dive into live building sessions where theory meets practice. Watch as experienced builders demonstrate AEO-optimized workflows, landing page structures, and content strategies, then jump in yourself—experimenting with schema markup, optimizing for conversational queries, and perfecting your approach with the collective wisdom of Singapore's builder community backing you up.
Objectives
Empower builders to master AEO strategies and optimize HubSpot for AI-powered search and voice assistants
Foster hands-on collaboration where participants actively build and implement AEO tactics during the session
Strengthen Singapore's HubSpot builder community through meaningful connections and peer knowledge exchange
Deliver AEO insights tailored to Singapore's market dynamics and regional search behaviors
Bridge emerging AEO trends with practical HubSpot configurations participants can deploy immediately
Target Audiences
Every Singapore-based HubSpot builder who's excited to future-proof their search strategy. Marketing innovators adapting to AI-driven discovery. Content strategists rethinking how answers get found. SEO specialists evolving into AEO pioneers. If you build with HubSpot and want to master the next frontier of search visibility in the Singapore market, this gathering is for you.
Agenda
6.30PM - 7.00PM: Door Open
7.00PM - 7.20PM: Future of AEO Landscape & AEO Playbook for Startups
7.20PM - 7.50PM: Masterclass by Cherylene Ng (Partner Development Manager) & Timo Josten (East Group)
8.00PM onwards: Networking & Dinner Provided
Speakers
About HubSpot
HubSpot for Startups is a program designed to support and empower early-stage businesses with access to tools and resources and a trove of educational content specifically tailored to startups, including articles, templates, guides, and reports and more. In JAPAC, we have supported a growing number of growth-stage startups on our platform including likes of Sleekflow, Xero, Aspire, flie.ai, advance.ai, Patsnap, Useinsider, Trax, OneChampionship, terrascope, darwinbox and Emeritus.org etc.