Boston Marathon 2026 Launch Party hosted by EarthDNA & Mayor’s Office of Arts & Culture
Every Shoe Has a Second Life. Unlock Yours.
Boston Marathon Day is a cultural moment that unites over 30,000 runners and 500,000 on-site spectators from around the world in a shared celebration of endurance, unity, and purpose. We’re harnessing that energy and momentum to champion a different kind of finish line: one where every shoe gets a second life.
Join us on Monday, April 20 at HUE Cafe from 12 PM onwards for a community celebration in collaboration with the Mayor's Office of Arts & Culture!
We’re launching Project S.H.O.E.S. an Operating System developed by EarthDNA, a Boston-based climate tech nonprofit, with support from the Massachusetts AI Hub.
We’re not revealing everything just yet. But here’s something to think about:
23.9 billion pairs of shoes are produced every year. Most are thrown away. What if scanning yours could help change that? We believe every shoe has a second life.
Drop by anytime. Bring your friends. Be part of what’s next.
Whether you're a shoe lover, a sole saver, an everyday innovator, or simply a curious mind, you belong here.
From 5 PM, we’ll host an intimate afterparty. Limited capacity. If you’d like to join, indicate your interest to attend through the registration above. We can't wait to see you there!
📍 HUE Cafe, 90 Exeter St, Boston, MA 02116