Build, buy, or borrow: The ROI of AI
How do you decide, now that we all know AI is (just) a tool?
A breakfast session for Founders, Commercial and Brand Leaders who are done with the hype and want to talk about real decisions.
Who’s opening
Thomas van Til, VP of GTM at Contentoo and Mehak Chowdhary, ex-VP of Marketing at TestGorilla, have already been down every AI rabbit hole, so you don’t have to. They’ll share their own builds, their bets and what they learned.
What you’ll see
Real AI builds from the Contentoo and TestGorilla teams:
What they cost
What changed
How we’re measuring results and ROI
Then it’s your turn
We’ll split into two small groups for an open conversation where everyone gets a say, the quiet thinkers as much as the big talkers.
Two questions:
How do you decide what to build, buy or outsource?
What does a good marketing hire look like when demand for content is growing faster than your headcount, and you can’t afford to lose authenticity?
Expect an open, honest discussion in an intimate group (potentially about a tool that’s clearly note going anywhere) and forming new connections in an intimate circle.