Cover Image for Webinar: Market readiness - How to enter UK Agritech
Cover Image for Webinar: Market readiness - How to enter UK Agritech
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An overview of all events Nordic Edge is organizing or attending during 2026

Webinar: Market readiness - How to enter UK Agritech

Virtual
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About Event

​Thinking about selling your agritech solution in the UK? Hear it from the people who shape the market. This webinar is for companies taking part in the How to Enter: UK programme, or considering it.

​In this online session, speakers from DEFRA, Innovate UK, the UK Agri-Tech Centre and Department for Business and Trade – explain how the British market works, what support is available and what it takes to get started.

​What you'll get

  • ​An overview of UK agricultural policy, funding schemes and the technology British farming needs

  • ​Practical insight into setting up a company in the UK, the legal basics and hiring

  • ​Advice on tailoring your pitch to British decision-makers

​Preliminary programme

  • ​Welcome – Nordic Edge

  • ​The UK agri landscape at a glance

  • ​UK agricultural policy, market drivers and the agri-food and drink attaché network – DEFRA

  • ​Innovation priorities, funding and collaboration opportunities, including Horizon Europe – Innovate UK

  • ​Navigating the UK agritech ecosystem – UK Agri-Tech Centre

  • ​Investing and growing in the UK

  • ​Q&A and next steps

​Who should join

​Norwegian agritech companies with a solution already in use, looking at the UK as a next market. Founders, CEOs and commercial leads will get the most out of it. You don't need to be signed up for the December trip to join.

​Before the session

​When you register, tell us in one sentence what your company does and who you'd like to meet in the UK. The speakers will use it to make the session relevant to you.

​Part of How to Enter: UK – Agritech

​This session kicks off our UK programme. On 2–3 December, a Nordic Edge delegation travels to the Midlands. We join the UK Agri-Tech Centre's Christmas networking event, where you can pitch your company. We tour Harper Adams University and the National Centre for Precision Farming, and host a Nordic Business Mixer in Birmingham. Day two brings site visits, company visits and an action plan for each participant.

​Read more and sign up for the delegation: https://nordicedge.org/events/uk-business-delegation-agritech

​Deadline for the trip: 25 October

​Questions?

​Gunnar Crawford, Head of Agritech Cluster – gunnar@nordicedge.org, +47 934 88 841

​Paul Mathias Fiskaaen, Business Developer, Agritech – paul@nordicedge.org, +47 480 19 899

Avatar for Nordic Edge
Presented by
Nordic Edge
An overview of all events Nordic Edge is organizing or attending during 2026