​How to build a repeatable sales engine towards £1m ARR without hiring a sales team too early or spending your entire week selling.

​You’ve got customers and some traction. Now, how do you turn £20k MRR into £50k, £75k and eventually £100k while still running the rest of the business?

​In this practical session, Alex Stanley-Bell, founder of Founder 2 Closer, will break down how founders can build a simple, repeatable sales process that keeps deals moving and revenue growing.

​Key takeaways

• ​The weekly sales routine that works alongside running a startup

• ​How to approach the right prospects and start better conversations

• ​A no-nonsense sales process for moving opportunities towards a timely close

• ​How to create momentum so customers chase you for next steps – not the other way around

• ​What you should have working before making your first sales hire

​No generic sales theory, just practical systems and techniques you can start using the next morning.

​Meet Alex Stanley-Bell

​Alex is the founder of Founder 2 Closer and has spent more than a decade in tech sales, including top-performer recognition at Elastic.

​Today, he helps early-stage B2B founders build repeatable sales systems and become better at selling their own product before taking the risk of hiring a sales team.

​Who’s it for?

​B2B founders with early revenue who are still leading sales themselves, particularly those looking to scale towards £1m ARR or thinking about their first sales hire.

​About Novabook

​Novabook ​is the accountant for startups. We give founders access to the best UK accountants to handle all your payroll, book-keeping, and accounting, and we have a team based in London that you can call anytime. Alongside working with our wonderful team, we have built a software platform to automate all of the admin that we hated as founders. Think automatic invoice ingestion, receipt capture and the like. We aim to save founders time and money whilst providing the best accounting service to UK businesses.

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