The New Demand Engine: How CMOs Are Winning with AEO & GEO | Invite Only Roundtable For Marketing Leaders

​Most CMOs and Marketing Leaders are being told that AEO and GEO are a black box. Today’s demand engine feels increasingly unpredictable.

​​AI decides what gets surfaced, recommended, or cited. Clicks are disappearing. Attribution is breaking. And for many teams, AI search still feels like something happening to them, not something they control.

​​But beneath the noise, there is structure. There is math. And there are clear levers leaders can pull.

​​This closed-door CMO roundtable is a leadership conversation on how AEO and GEO are evolving into a real demand generation engine in the AI search era.

​​We will discuss:

• ​​What actually drives visibility, recall, and trust inside LLM-driven search

• ​​The underlying mechanics behind AEO and GEO, without the jargon

• ​​How CMOs are operationalizing this across content, brand, SEO, and demand teams

• ​​How to think about measurement when traffic is no longer the primary signal

​​Pepper has been working with LLMs and AI-native content systems since the earliest days of generative AI (became the first 50 users to ever access GPT-3) Today, we are seeing AEO and GEO move from experimentation to measurable pipeline influence.

​​This is not a vendor pitch or a theory session. It is a candid, peer-level discussion on how AI search reshapes demand.

​​Invite-only. Closed-door.