Smorgasburg AAPI: Festival of Tea — In Partnership with Brown Girl Mag
UPDATE: Due to last weekend's heavy rainfall, the Smorgs team is pushing day two of their AAPI Festival of Tea to Sunday, August 9th at Prospect Park. More details on vendors and programming to be shared.
This May, Brown Girl Mag joins forces with Smorgasburg to bring the AAPI Festival of Tea 🍵 to life — a cross-cultural celebration rooted in ritual, storytelling, and community.
Smorgasburg, the largest weekly open-air food market in America, attracts tens of thousands of visitors each weekend across Brooklyn, Manhattan, Los Angeles, and Miami — showcasing hundreds of local vendors and global flavors in one place.
Join us for a weekend celebrating AAPI Heritage Month through tea, culture, community, and flavor. 💚 From ceremonial matcha and handcrafted chai to tea-infused specials and interactive experiences, this year’s festival brings together an incredible lineup of guest vendors, resident specials, and cultural programming across two Smorg locations.
📍Saturday, May 23rd — Williamsburg | 11AM–6PM
📍Sunday, May 24th — Prospect Park | 11AM–6PM
As a platform dedicated to amplifying South Asian voices and experiences, Brown Girl Mag is proud to support and spotlight the small businesses, makers, and stories shaping this year’s festival — creating space for culture to be experienced, shared, and celebrated in real time.
The Brown Girl Mag pavilion at AAPI weekend includes:
✨ Almaari New York — A New York–based jewelry brand curating modern South Asian accessories rooted in tradition and diaspora style.
🍽️ Baabu Foods — A culturally rooted food brand bringing comforting South Asian flavors to the next generation of home kitchens.
👗 BIBA USA — The U.S. extension of one of India’s most iconic fashion houses, known for vibrant Indo-Western silhouettes and timeless wear.
👠 Boomie — A peer-to-peer app for renting and reselling South Asian fashion. Rent wedding outfits for less or make money by listing pieces in your closet! Available on Apple and Android.
🥘 Doosra — A modern Indian food brand reimagining nostalgic flavors through elevated everyday snacks.
👛 Jahan & Shams — A South Asian accessories and jewelry brand creating timeless statement pieces inspired by heritage, legacy, and modern elegance.
🍹 Junglee — A South Asian–inspired functional non-alcoholic beverage brand creating bold, adaptogen-powered mocktails with nostalgic flavors and modern wellness in mind.
🎲 Ludo Ghar — A design-forward Ludo board game company honoring the game that shaped countless South Asian childhoods, reimagined with thoughtful design and modern craftsmanship.
🗽 Never Not New York — A New York–based lifestyle brand channeling bold city energy through contemporary fashion and creative expression.
🌸 TriDevi — Rooted in ritual, presence, and the divine feminine, TriDevi offers handcrafted chai, incense, perfume oils, and intentional goods that transform everyday moments into sacred experiences.
🍫 Trufills — Handcrafted chocolate truffles and bars with pure ingredients. Rich Indian flavors. No preservatives. Gourmet indulgence in every bite.
Additionally, we’re honored to welcome the Consulate General of India, New York to Smorgasburg's AAPI weekend.
In a moment when culture and commerce are more intertwined than ever, CGI New York is deepening that bridge with the launch of its Trade Facilitation Portal, a first-of-its-kind, thoughtfully designed platform connecting Indian exporters with U.S. importers in a more direct, accessible way.
For founders, buyers, and anyone looking to source from India, this is more than a tool. It’s an open door to verified partners, meaningful relationships, and a growing global ecosystem rooted in trust and heritage. And yes, it’s completely free to use.
Key features of the portal include:
Virtual exhibitions to showcase products and services
Access to vetted and onboarded business partners
Educational webinars covering U.S. market trends and compliance requirements
Support for MSMEs and ODOP (One District One Product) participants
Facilitation of new trade and collaboration opportunities between India and the United States
Browse the Trade Facilitation Portal and sign up.
☕️ Brooklyn Curry Project — A family-owned business serving dosas to lesser-known South Indian dishes and teas
🏺 Pure Mitti — A home and lifestyle brand rooted in natural materials, handcrafted design, and South Asian artisanal traditions.
🎁 Amara — A creative gifting and customization studio bringing personalized South Asian flair to modern celebrations.
☕ Yeri Coffee — A specialty coffee brand blending global café culture with storytelling, community, and elevated everyday rituals.