Raise with Clarity: The Investor Readiness Framework for Startup Founders

​Most founders know they need to raise but few are actually ready when they try. Investor readiness isn't just a pitch deck; it's the internal clarity, strategic positioning, and market certainty that makes investors say yes.

​This session walks founders through the core building blocks of investor readiness - from sharpening your pitch and understanding your market, to identifying the right investors and building the systems that support a successful raise.

​In this session, hear from Sharn Bassi, Head of Market Strategy and Expansion at Matrix Venture Studio, who will discuss:

• ​How to assess your own investor readiness before you approach anyone

• ​What investors actually evaluate — and how to close the gaps

• ​How to build a pitch, narrative, and materials that hold up under scrutiny

• ​The strategic steps between where you are now and a closed round

​This session is built for early-stage founders at Innovation Factory who are preparing to raise their first round and want a clear, structured approach to getting investor-ready.

​SPEAKER: Sharn Bassi, Head of Market Strategy and Expansion (Canada) @ Matrix Venture Studio