Growth Paradox: How adding friction can grow revenue

​We've been taught to remove friction from our products. But not all friction is bad. Negative friction gets in the way; positive friction can increase commitment, strengthen perceived value, and ultimately drive more revenue.

​In this talk, Léa will explore how adding the right friction can improve monetisation, with practical applications across onboarding, trials, and paywalls.

​You'll learn how to distinguish positive from negative friction, where adding friction can improve conversion, and how to use user research and experimentation to find the right balance.

​For product managers and growth teams who want to rethink friction as a revenue lever, rather than something to eliminate by default.

​-----

Léa Samrani is Director of Product Growth at Aperture, helping subscription businesses turn product growth into revenue.

With 10+ years of experience across 50+ apps, including Bumble, Busuu, Badoo, and Uptime, she specialises in monetisation, paywalls, onboarding, pricing, and experimentation.