Raw & Roasted: Marketing Mix Modeling (MMM) in a nutshell

​Marketing budgets are under pressure, while traditional tracking is reaching its limits in a privacy-first world. The result: Despite having more data than ever, many marketing teams still struggle to understand which touchpoints actually drive ROI and to allocate budgets more precisely.

​That is exactly why one method is making a strong comeback: Marketing Mix Modeling (MMM).

​At our next Raw & Roasted event, our Marketing Science Manager Dr. Simon Hannemann will show how modern, data-driven MMM works today, from data foundations to modeling and concrete budget optimization.

​Afterwards, there will be plenty of time for your questions and an open discussion.

​Agenda:

• ​8:30 AM – Arrival, freshly brewed barista coffee, and networking

• ​9:00 AM – Expert talk with real-life examples

• ​9:30 AM – Discussion and exchange of ideas

• ​10:00 AM – End of the event

​Spaces are limited due to our office capacity. Please register via Luma to secure your spot!