

Unlocking the Value of Reputational Capital: How to build, scale, & protect the value of your most powerful brand & business asset.
This is part of the Female Founders Rise Summer School for Founders. Check out our other summer sessions here.
Your reputation is an asset - arguably your most valuable one. And in a world shaped by influence, LLMs and fast-moving media, it's built, scaled and lost faster than ever before.
In this masterclass, Sera Holland draws on a 30-year career across entertainment, consumer brands, creative agencies, strategy consultancies and start and scale-ups to show founders how to treat reputational capital as the business asset it really is - and how to make it work for growth, visibility and scale.
What you'll walk away with:
↳ How to build reputational capital in an increasingly influence, LLM and emerging-media-driven world
↳ How founder-led narrative and comms can be a funding superpower, whatever stage you're at
↳ How to navigate founder dynamics and responsibilities for both brand and business, when reputation now moves at the speed of culture
Speaker:
Sera Holland
Having worked across entertainment, consumer brands, creative agencies, strategy consultancies, start and scale-ups and global communications leadership in her 30-year career, Sera now partners with leaders to unlock, build and protect the value of reputational capital, with a focus on fuelling growth, visibility and scale.
Find Sera:
LinkedIn | Instagram: @sera_holland
Photo credit to Alex Cameron.
The Female Founders Rise Summer School for Founders is here to kickstart your business growth with 30 trusted experts in the ecosystem. Our mission this summer is to upskill 1,000 female and non-binary founders on all things entrepreneurship.
Whether you're a founder, student, or simply curious to learn more, this is open to everyone (and it's free). And no need to be a member of FFR, but you can join free here.