Transmission Breakfast Briefing: The Future of ABM

​The final event of our 2025 ‘Breakfast Briefing’ series aims to inspire ABM professionals to rethink how they engage audiences in an era dominated by AI and automation. The session will explore the evolving role of ABM, highlight emerging technologies, and challenge attendees to develop bold, creative strategies that drive true engagement and differentiation.

​Key Talking Points:

​1. ABM Today: The Shift In-House

• ​ABM is now seen as “just good marketing”—many teams are expected to run it internally.

• ​But core challenges persist: sales & marketing alignment, account selection, cost-effective strategy, and ROI measurement.

​2. The AI & Automation Boom

• ​Weekly releases of new ABM tools are transforming how we generate insights and scale personalization.

• ​These tools will soon be widely accessible—so tech alone won’t be a differentiator.

​3. The Future: Engagement & Cut-Through

• ​The real challenge is audience attention: how do we stand out in a crowded, noisy space?

• ​ABM must evolve from process-driven to audience-centric.

• ​Radical creativity is needed—what does “cut-through” look like in your sector?