Build the AI-Native Company

​Build the AI-Native Company is a Microsoft Innovation Hub IL event for technology leaders, architects, product teams, developers, and AI practitioners who want to build smarter AI-powered organizations.

​The event focuses on practical approaches to Memory Engineering and Token Maxxing, showing how companies can design better AI systems, improve context usage, and accelerate AI-native transformation.

​The event covers two practical sessions: Memory Engineering , about building an organizational “brain” that connects company knowledge, context, people, meetings, emails, and data into useful business insights; and Token Maxxing, about understanding and managing AI tokens as the new operational currency of AI systems.