XRC Ventures x SHOPLINE Brand Builder Grant Program Happy Hour at Expo West
Join XRC Ventures’ Brand Fund for a community-driven Happy Hour bringing together early-stage CPG founders, operators, buyers, and investors across beauty, personal care, wellness, and food & bev.
After a busy day on the Expo West floor, we’re creating space to unwind and to connect more intentionally. This is a chance to meet fellow founders, share what’s working (and what’s not), and expand your circle within the CPG ecosystem.
In addition to connecting with our Brand Fund team, we’ll be sharing more about the XRC Brand Builder Grant (powered by SHOPLINE) - a non-dilutive program designed to support emerging brands ready to scale. Members of the SHOPLINE team will also be joining us, so founders can ask questions directly and explore whether the platform is the right fit in a relaxed, no-pressure setting.
Here’s what founders can expect if selected:
$20 - $50K Non-Dilutive Grant (with the potential for up to $120K depending on website GMV)
Website refresh + fully-managed migration to SHOPLINE (up to 10x savings vs. Shopify Pro)
Workshops + office hours with CPG-focused investors, experts, and mentors
In-person networking events in LA to expand your community
Whether you’re actively raising, optimizing DTC, or thinking about your next growth phase, this is a space to connect, ask questions, and learn more about our grant program. Lite bites and an open bar will be served.
Grant Program Details here: https://xrcventures.com/brandbuildergrant
Apply here: https://forms.gle/X1jrnZRhEcHaY4He8
Early Decision Deadline: February 28, 2026 (priority consideration)
Final Decision Deadline: March 13, 2026
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About XRC Ventures & SHOPLINE
XRC Ventures is a specialist venture fund that invests at the intersection of consumer behavior and technology, a $2 trillion market that has been increasingly overlooked by the VC community. Since 2015, XRC has invested in over 140 Pre-Seed through Series A startups across three distinct fund strategies - Accelerator Fund, Opportunity Fund, and Brand Capital Fund. The Brand Capital Fund invests in Pre-Seed to Series A consumer product companies in Beauty, Personal Care, and Health and Wellness categories. Select XRC investments include: Billie, Thesis, Naked Sundays, and Homefield Apparel.
SHOPLINE is a leading global SaaS commerce platform used by over 600,000 brands to drive growth through intelligent, omni-channel solutions. Built to deepen customer engagement and boost conversions, the platform supports seamless integration across online and offline channels, personalized shopping experiences, and international expansion. With CPG-optimized tools like product bundling, tiered gifting, and social commerce live streams, SHOPLINE helps increase average order value while lowering total cost of ownership.