Designers' Night - the value of feeling
Dutch designers have shaped some of the world’s most iconic exhibitions and immersive experiences, yet mostly commercial scale is happening outside the Netherlands.
Our designers and creative studios create groundbreaking work, but struggle to build continuity, attract investment, and secure sustainable futures for the next generation of creative talent. And one honest truth - when commercial pressure takes over, originality, cultural meaning and human connection are often the first casualties.
This night is for those who refuse choosing between artistic integrity and economic survival.
We’re gathering the people who influence the future of immersive experiences, designers, entrepreneurs, commissioners, operators and investors, to confront the question that defines our industry:
How do we build commercially meaningful experiences without sacrificing the soul of the work?
Meaning creates value.
Commercial viability creates momentum.
Programme:
18:00 - 19:00: Welcome & Networking
19:00 - 20:30: Panel Discussions
20:30 - 21:30: Networking & Drinks (first drink is included in the ticket)
Panel speakers:
Harold de Groot: CEO of Shosho - Award-Winning content production studios.
Martin Sämmer: is Creative Director of MAF.studio, turning complex stories into memorable spatial experiences through design, narrative and collaboration.
Geert Jan Bijlstra: A commercial creative director pivoting to themed park, brands experience through visual identity, photography, art direction and creative strategy. He will share with us his journey how to break into the market in this modern day.
Nana Boitran: Founder of IM-POSSIBLE, Creative Business Strategist, and Curator of Experiential Design Night
Tonight, designers take the mic, and together, we shape both.
LEAVE WITH MORE THAN INSPIRATION
Gain honest industry insights, understand the commercial realities behind meaningful experiences, and connect with the people who can help turn creative ideas into real opportunities.
Sharper thinking. Stronger connections. New possibilities.
Don’t watch the industry grow elsewhere. Help build it here.