Founder-Led Sales & AI GTM - Breakfast Roundtable, London
You built the business by selling it yourself. You're good at it, maybe the best person in the company at it.
That's also the problem.
Every founder-led B2B business hits the same wall eventually.
You're the only one who can close the big deals. Every hour on a sales call is an hour not spent running the company. Growth is capped by your own time. And nobody else in the business has a system to follow, so nobody else can carry a deal the way you can.
Now the rules are changing.
AI can now research an account, write the outreach, prep the call and qualify the deal: the work that used to need either you or a team of hires. Some founders are using it to take themselves out of the bottleneck faster than hiring ever could. Others have bought the tools and seen nothing change, because AI on top of a broken process just produces noise faster.
This is the 5th Founder-Led Sales Roundtable. It's a small group and an honest conversation, with no presentations and no pitches.
Founders discuss why this wall happens, what the ones who've broken through did differently, and where AI is genuinely helping versus where it's hype.
Is this for you?
This one's for founders hitting the ceiling, not founders who've already fixed it:
You're still the main (or only) person who closes deals
Growth feels capped by your own time, not by demand
You don't yet have a repeatable process anyone else could run
You're curious, or sceptical, about what AI can really do for your sales motion
If you've already got a sales process someone else can run without you in the room, this isn't for you.
And if you're not yet feeling the ceiling at all, this room won't be the right fit yet either.
What to expect
10–12 founders, 90 minutes
No slides, no pitches, no vendors selling from the front
A real discussion of three questions:
Why does founder-led sales stall?
What actually replaces the founder as the bottleneck?
How is AI changing the answer? What's working, what isn't, and what to do first?
Breakfast, tea and coffee provided
Free to attend