Practical AI Bootcamp: From Curious to Capable
Across three days: Tues 16th - Thurs 18th June, 16:00-17:45
This is three sessions, across three days, 90+ minutes, small group, live on Zoom, with quality time to experiment, get curious, and build your confidence.
I carried out a survey across event freelancer professionals and agency teams earlier this year. 76% had received no formal AI training, and 50% said the biggest thing holding them back was:
Lack of relevant training with clear use cases
Not having the time to onboard themselves or explore
Uncertainty of tools, data and guardrails
Almost 90% said they were just using chat tools for writing and drafting emails - which is useful, but it's barely scratching the surface.
The gap isn’t access anymore, it’s knowing what to actually do with it in your day-to-day.
This is three focused sessions to get you properly set up, so you’re not second guessing, wasting time, or ending up with generic output you have to fix afterwards.
You'll walk away with
A full view of the big 4 - understanding which might work best for you
Your own AI assistant, built in the session
A prompting toolkit and brand voice document
A clear view on other AI tools worth having in your event toolkit
Time to try things, ask questions, and learn from the room
An understanding of AI governance and policy
Confidence, Clarity and Capability. You'll be set up to get more out your AI tools so you can work more efficiently
It’s also a small group, so there’s space to ask questions, share how you’re working, and learn from each other as we go.
What we cover
Day 1: The lay of the land (Curiosity) Understand how AI actually works (without the technical version), compare ChatGPT, Claude, Gemini and Copilot, focus on your tool of choice and make sure your personalisation is set up. Claude's proving popular at the moment, you might change the tool you're currently on!
We'll also explore the wider tool landscape, so you know what is out there and what belongs in your toolkit.
Day 2: Stop prompting like Google & create your brand voice and toolkit (Confidence and Clarity) Avoid generic outputs by understanding structured prompts. We work through the CRAFTE framework with real event scenarios and then you build a brand voice document so every output sounds like you. There’ll be some prompt kit giveaways, then we go deeper on one or two tools from Day 1 with live demos using real event scenarios.
Day 3: Build your AI assistant (Capability) We look at the difference between Projects, AI Assistants and Agents so the terminology stops being confusing. Then you watch a live build of an AI assistant (Custom GPT) - like a Running Order Assistant, Email comms assistant - built from scratch before building your own. You leave with an AI assistant set up for your actual work, ready to use the next morning. I'll show you some examples of mine too!
Working with me
I have 14 years of events experience across agency, in-house, programme development and change and adoption. I have completed three advanced Gen AI certifications with MMC Learning, AI training courses, Judge for Event Tech Live: AI edition, delivered AI activations for Salesforce CMOs and have worked alongside Anthropic on their CEO forum.
I know our world and I know the pain points; client demands, proposals, timelines, RFPs, sourcing, resourcing. This bootcamp is built around those problems specifically.
AI is not going anywhere and neither is the pressure to use it well. This is three evenings to get properly set up, in a room full of people who get your world :)
Feedback from my last bootcamp
"I loved the real world event examples that you used as it helped me visualise where I can improve my workflow better with AI." Project Director, Practical AI Bootcamp
"I have learnt SO MUCH and feel much more confident in where I could get to. THANK YOU." Exec Producer, Practical AI Bootcamp
"THANK YOU! It was a brilliant dive into all things AI for me, and you shared so much information. I'm still digesting! I feel way better informed now." Project Director, Practical AI Bootcamp
"The course was seriously good value and worth every penny, and I loved your energy and warmth." Project Director, Practical AI Bootcamp
"Excellent course, I was suffering from 'AI Overwhelm' — didn't know where I should start. This gave me the information and confidence to set me on my journey." Exec Producer, Practical AI Bootcamp
How it works
I keep it practical, you follow along, get hands-on, and work through real event scenarios throughout.
There is Q&A each day, and the mix of freelancers and agency staff in the room tends to spark good conversations. You will pick up as much from each other as from the content itself.
When you register you will fill in a short survey so I know who is in the room and can make the sessions as relevant as possible.
You'll need access to a GenAI tool - we'll cover your options on Day 1, so don't panic if you're not sure yet. For Day 3 (building your AI assistant), ChatGPT Pro gives you access to Custom GPTs, but if you're on the free tier, you can build a Claude Project instead at no cost. If you're working primarily in a different tool, just let me know when you register.
I'm in - what's the cost
Early bird until Thursday 11th June.
Coming with a colleague? Two places for £150. Just drop a note when you register and I will sort it.
Who is this for?
Anyone working in events, experiential, or live brand work, whether you are freelance, agency-side, or somewhere in between.
Event Producers, Senior Producers and Executive Producers
Project Managers and Project Directors
Production Managers and Operations Leads
Account Managers and Client Services teams
Creative Directors, Designers and Strategists
You do not need to be technical. You just need to be curious.
I hope to see you there!