Founders' GTM Launchpad: From MVP To Real Customers in 90 Days
Nov. 6, Nov. 13 and Nov. 20
3 Days · 3 Hours a Day · Hands-On & Real-World
You’ve built your MVP or close to one. Maybe you even have that first pilot customer. Now comes the messy middle - where founders ask themselves:
How do we actually get customers?
Which channels should we focus on?
Why is it so hard to explain what we do in a way that lands?
What should we charge — and when do we start asking people to pay?
How do we sell without feeling like “salespeople”?
If that sounds familiar, this workshop is for you.
Unlike an accelerator or months-long course, this workshop distills the entire GTM playbook into three high-impact sessions so you can:
Protect your time — no full-day marathons or endless Zooms.
Go from stuck to clear — compress strategy, messaging, and GTM planning into confident, fast decisions.
Build real momentum — leave with an actionable GTM sprint plan you can execute on Day 4.
Skip the noise — no jargon, no fluff, just focused sprints that get results.
This is the fastest path from "we have a product" to "we have customers".
What You’ll Walk Away With
✅ A crystal-clear GTM strategy — grounded in your audience, positioning, and pricing.
✅ A complete 90-day execution plan — with milestones, channels, and metrics mapped out.
✅ Messaging that converts — clarity on your core narrative, ICP pain points, and proof points.
✅ Feedback and accountability — peer reviews, expert input, and momentum to stay on track.
🗓 Workshop Schedule
Day 1 — Nail Your Narrative (Nov. 4)
Focus: Clarity & Positioning
Define your Ideal Customer Profile (ICP) and buyer personas
Uncover your core value proposition and differentiation
Craft your positioning statement and messaging pillars
Outcome: Clear story and messaging you can confidently use in outreach and on your website
Day 2 — Design Your Distribution (Nov. 5)
Focus: Channels, Experiments & GTM Systems
Understand GTM models (PLG, SLG, CLG) and pick what fits your product
Identify your most effective channels for awareness and acquisition
Map your distribution flywheel and design lightweight experiments
Outcome: A repeatable, scalable GTM motion tailored to your stage and audience
Day 3 — Build Your Sprint Plan (Nov. 6)
Focus: Execution & Momentum
Turn strategy into a 90-day GTM action plan
Prioritize your next 10 experiments and metrics to track
Peer review + feedback from mentors and founders
Outcome: A ready-to-execute GTM sprint plan with clarity, focus, and accountability
One Zoom link for all sessions. Simple. Focused. Effective.
3 Days · 2–3 Hours a Day · Hands-On & Real-World
✨ What’s Included
A compact, high-impact program designed to move you from strategy to execution in just three days:
3 instructor-led sessions covering positioning, distribution, and 90-day GTM execution.
Customizable templates for personas, messaging frameworks, and go-to-market plans.
Interactive breakouts to apply learning in real time with feedback from peers and coaches.
Session recordings to keep as your reference library.
Post-course 1:1 coaching call to refine your plan and stay accountable.
Founder network access for collaboration, feedback, and continued growth.
🙋🏻♀️Who Is This For
This workshop is built for pre-seed/early-stage startup founders who’ve built something great — but haven’t quite figured out how to sell it.
You’ll get the most value if you:
✅ Already have an MVP or early product in the market
✅ Are struggling to gain traction — too few demos, signups, or conversions
✅ Want to sharpen your positioning, messaging, and pricing
✅ Are a technical or product-first founder trying to make sense of GTM and sales
✅ Need a clear, 90-day plan to move from interest to repeatable revenue
If you’ve built it and they haven’t come yet, this workshop is for you.
💸 Investment
🎟️ Early Bird: $399 Available until October 20
💼 General Admission: $499 Closes November 3
👥 Meet Your Partners in Planning
Neelam Chakrabarty — Startup Advisor & Product-Led Growth Expert
Neelam is a 2x founder and growth leader who bootstrapped both of her startups from just a few hundred dollars to multi-million ARR. She helped scale Hewlett Packard’s cloud software business from zero to $200M and brought customer empathy to the heart of growth at Intuit. Now, as Chief Growth Officer at Querri, she’s building the GTM engine from the ground up—helping democratize data access for non-technical business users.
As a startup coach and mentor, Neelam works with early-stage founders to transform messy go-to-market challenges into clear, repeatable systems for traction. Whether hiking endurance trails or guiding founders through the uphill climb of startup growth, she brings grit, intuition, and creativity to every journey.
Julia Ochinero — Go-to-Market Strategist & Fractional CMO
Julia has been in the trenches with six startups — from early dot-coms to today’s AI frontier — helping turn raw ideas into real businesses, including multiple exits and leadership at a Series D unicorn. She’s launched industry firsts alongside founders while in agency, Fortune 50, and startup roles. At Hewlett Packard Enterprise, she helped take network function virtualization from lab concept to commercial success. Known for her practical, creative, and collaborative approach, Julia helps founders turn vision into momentum. When she’s not building GTM plans, she’s competing at The Moth or turning recyclables into art.
Together, Julia and Neelam combine product-led growth + founder-led sales to help you turn early interest into repeatable traction — without burning time, money, or momentum.
3 Days · 2–3 Hours a Day · Hands-On & Real-World
In three days, you’ll stop spinning your wheels and start running your GTM like a pro.
No fluff. Just traction.
Note: Refundable until Nov. 1, 2025.
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