

GEO / AEO Content That Works in AI Search — Masterclass
Thursday, February 12 · 12:00–1:00 PM ET
Live on Zoom (recording available for registrants)
Live data + Q/A
In this masterclass, I’ll break down what content is actually getting picked up by AI search in 2026, what’s quietly dying, and what you need to change immediately if you want to stay visible in generative answers (not just “rank” in old-school search).
What we’ll cover
What’s working in 2026 (and what’s not) for GEO/AEO content
The biggest GEO/AEO trends shaping AI-driven discovery
How to monitor competitors: who’s getting picked, cited, and recommended — and why
What kind of content to create (and how to structure it for AI retrieval)
The ranking signals AI engines are beginning to prioritize
The content formats that will matter most in 2026 — and the ones that will fade
Why the funnel is collapsing and what that means for demand gen
How structured data, third-party validation, and off-site entity signals are evolving
The changes you should make now to stay visible in generative search
Predictions for model memory, training cycles, retrieval methods, and evaluation criteria
A practical 2026 action plan for founders, marketers, and operators
Live data walkthroughs so you can see this stuff in the real world, not in theory
Do I need to be a Pavilion member?
No. Everyone is welcome.
Why should I listen to you?
I built and sold a company powered by industry-leading SEO where roughly half of all pipeline came from organic.
Now I run Open Forge AI, a platform of AI agents that grow your AI brand visibility.
I see what’s happening across hundreds of companies and categories every single day.
Who is this for?
Founders. Marketers. CMOs.
Anyone who cares about the future of AI-driven discovery.
Do I need to be technical?
No. This is built for builders and operators.
When and where?
Thursday, February 12 · 12:00–1:00 PM ET
Live on Zoom. You’ll receive a calendar invite and link after registering.
How long is it?
One hour. Fast, practical, and focused.
Will there be a recording?
Yes, recording available for registrants.
Is it free?
Yes.
Will there be Q&A?
Yes. Bring your questions about your site, your category, or your 2026 strategy.