Amsterdam at Play: AdTech, Gaming & Gen Z Attention Economy

Hosted by Ines Camino & Marc Rollet

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Amsterdam, North Holland

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About Event

How are gaming platforms reshaping the attention economy and what should brands, agencies, and innovators do about it?

Join French Tech Amsterdam and BEM on April 14 (17:30–20:30) in Amsterdam for an evening exploring how gaming, creators, immersive formats, and AI are transforming the way brands engage with Gen Z audiences.

Through a keynote and panel discussion, we’ll dive into:

Gaming vs Social & Video: where attention and engagement are shifting
In-game advertising & brand safety
The growing role of creators, immersive formats, and AI
What brands and agencies should do now

The evening will bring together CMOs, brand & media managers, agencies, AdTech and AI founders, gaming platforms, investors, and innovation leaders for insights, discussion, and networking.

Agenda
17:30 – Registration & networking
18:00 – Opening keynote by Neal Robert, CEO @ BEM
18:15 – Panel discussion (panelists to be announced)
19:00 – Networking & drinks

📍 Location in central Amsterdam (to be confirmed)

⚠️ Capacity is limited – registration required.

Location

Please register to see the exact location of this event.

Amsterdam, North Holland

Hosted By

28 Going