Women in AI: Brief to Backlash. Who Is Accountable When AI-Assisted Creative Goes Wrong?
An inclusive afternoon workshop for the agency leads, creative directors, and brand decision-makers putting AI into the work and signing their name to it.
AI-assisted creative is already in market at scale, yet the rules on ownership, disclosure, and liability have not kept pace. This session asks who is accountable when the work goes wrong, from the brief to publication.
Brought into a room small enough for real exchange, this workshop looks at creativity, human oversight, and personalization at scale, and at what happens to women’s place in the AI transition when career breaks and part-time work slow down hands-on practice. It takes place the afternoon before the Smarties Awards.
What we’ll discuss
Who owns AI-assisted work, and when its AI origin must be disclosed
Where human review has to sit between brief and publication, and which clauses to ask vendors for on indemnity, training data, and disclosure
Deepfakes and the EU AI Act: where a brand’s exposure sits, and what the first 24 hours of a response look like
Who shapes the tools, and how personalization at scale changes both the creative idea and the audience
What happens to your AI skills during parental leave, and how to return ahead of the curve, not behind it
Backed by our data partnership with Kantar
Through our data partnership with Kantar, we build on consumer research on trust in AI across the five markets surveyed: the UK, Germany, France, Spain, and Italy, with German and Düsseldorf data brought into the room.
Kantar’s research study for The Marketeer Group, The Trust Premium: Building Inclusive AI, explores why data protection comes first for consumers, and why women set an even higher bar.
Who’s in the room
Agency leads and agency directors
Creative directors and heads of creative
Heads of AI, innovation, and production running AI workflows across their teams
Brand-side marketing leaders who commission AI-assisted work
Leaders adopting AI at scale and building the governance around it
Format
14:50-15:10 - Check-in and Meet & Greet
15:10-15:15 - Welcome and opening: how generative AI advertising lands
15:15-16:15 - Creativity roundtable
16:15-16:35 - Keynote from Kantar Germany CMO Steffen Kutzner: personalization at scale
16:35-16:40 - Q&A
16:40-16:55 - Live poll: parental leave and keeping up with AI
16:55-17:00 - Close
17:00-17:30 - Networking
Thank you to WPP and Kantar for hosting these important discussions at the WPP campus in Düsseldorf.
This event is part of our Women in AI event & content series by The Marketeer Group.
Coffee & tea, and a genuinely good group of action-minded people. Come with something you’re wrestling with.
Invite-only. Curated for up to 50 people.
Open to all genders. Please register your interest with your business email for quick approval.